In 1974, Pratt published a (perhaps) unique form of promoting their university. A general brochure, consisting of 80 descriptive cards housed in a cardboard box,
was made available for mailing to any persons seeking general information about the university. One side of each card had a decorative color drawing, plus -- in
a distinctive font style -- the name of the specific topic which was to be found on the reverse side of the card.

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